Privacy policy

Last updated: July 2026

Outdoor Photography Gear operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Outdoor Photography Gear is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Who we are: For the purposes of applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018, the data controller of your personal information is Outdoor Gear Shop Ltd (trading as Outdoor Photography Gear), a company registered in England and Wales under company number 07884145, with its registered office at 73 Manchester Road, Woolston, Warrington WA1 4AE, United Kingdom.

Please read this Privacy Policy carefully.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Payment card details are processed securely by our payment providers and are not stored by us.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information and Our Lawful Bases

Under UK data protection law, we must have a lawful basis for processing your personal information. The purposes for which we process your personal information, and the lawful bases we rely on, are:

  • Providing the Services (performance of a contract). We use your personal information to provide you with the Services, including to process your payments, fulfil your orders, arrange shipping, process returns and exchanges, manage your account, send you service communications about your orders, and provide customer support. This processing is necessary to perform our contract with you.
  • Improving and tailoring the Services (legitimate interests). We use your personal information to remember your preferences, recommend products related to your purchases, analyse how the Services are used, and improve our products and Services. We rely on our legitimate interests in operating, improving and growing our business, balanced against your rights and interests.
  • Marketing and advertising (consent and legitimate interests). We send marketing and promotional communications by email where you have consented to receive them, or where permitted under the "soft opt-in" rules for existing customers in respect of our own similar products — in either case you can unsubscribe at any time using the link in any marketing email. We may also show you online advertisements for our products on other websites, relying on our legitimate interests or your consent to cookies, as applicable.
  • Security and fraud prevention (legitimate interests). We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity. If you choose to register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password or other access details with anyone else.
  • Legal compliance (legal obligation). We use your personal information to comply with applicable law, including retaining transaction records for tax and accounting purposes, and to respond to valid legal process.

Cookies and Similar Technologies

Like most online stores, we use cookies and similar technologies on the Services. These include:

  • Strictly necessary cookies, which are required for the store to function — for example, keeping items in your basket and enabling secure checkout. These do not require your consent.
  • Analytics and performance cookies, which help us understand how visitors use the store so we can improve it.
  • Advertising and marketing cookies, which are used to show you relevant advertising for our products on other websites and measure the effectiveness of our marketing.

Analytics and advertising cookies are set only with your consent, which you can give, refuse or withdraw at any time using the cookie preferences banner on our website. You can also control cookies through your browser settings, although blocking strictly necessary cookies may affect how the store functions. Cookies on the Services are provided by Shopify and our marketing and analytics partners; for more detail on the cookies Shopify uses, see www.shopify.com/legal/cookies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf — including IT management, payment processing, data analytics, customer support, cloud storage, email delivery, and fulfilment and shipping (including Royal Mail and other delivery carriers, who receive your name, delivery address and contact details in order to deliver your order).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or corporate reorganisation, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information for money.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at privacy.shopify.com/en, where you can also exercise certain rights with respect to your personal information.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

We take appropriate technical and organisational measures to protect your personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information only for as long as necessary for the purposes for which it was collected:

  • Order and transaction records are retained for six years after the end of the relevant financial year, as required for tax and accounting purposes.
  • Account information is retained while your account is active, and deleted or anonymised within a reasonable period after you close your account, subject to the retention of transaction records above.
  • Marketing data is retained until you unsubscribe or ask us to stop contacting you, after which we keep only the minimum necessary to honour your preference.
  • Customer service correspondence is retained for as long as needed to resolve your enquiry and for a reasonable period afterwards.

Your Rights

Under UK data protection law, you have the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:

  • Right of access. You may request access to the personal information we hold about you.
  • Right to rectification. You may request that we correct inaccurate personal information we hold about you.
  • Right to erasure. You may request that we delete personal information we hold about you.
  • Right to data portability. You may request a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format, and ask that it be transferred to a third party, in certain circumstances.
  • Right to object and to restrict processing. You may object to, or ask us to restrict, our processing of your personal information for certain purposes, including an absolute right to object to direct marketing.
  • Right to withdraw consent. Where we rely on consent to process your personal information, you may withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before withdrawal.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt out of targeted advertising for the device and browser you use to visit the website. Other than the Global Privacy Control, we do not recognise other "Do Not Track" signals.

Managing communication preferences: You may opt out of promotional emails at any time using the unsubscribe link in any marketing email. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request. You may designate an authorised agent to make requests on your behalf; we will require proof of authorisation and may need to verify your identity directly. We will respond to your request within one month, as required under UK data protection law, and will inform you if we need to extend this period for complex requests.

Complaints

If you have complaints about how we process your personal information, please contact us first using the details below and we will do our best to resolve the issue. You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113. If you are in the European Economic Area, you may complain to your local data protection supervisory authority.

International Transfers

We may transfer, store and process your personal information outside the country you live in, including because the Services are hosted by Shopify, whose infrastructure is located in multiple countries.

If we transfer your personal information out of the United Kingdom or the European Economic Area, we will rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement or Addendum, or the European Commission's Standard Contractual Clauses, as relevant unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Email: sales@outdoorphotographygear.co.uk
Telephone: 01925 555727
Post: Outdoor Gear Shop Ltd (trading as Outdoor Photography Gear), 73 Manchester Road, Woolston, Warrington WA1 4AE, United Kingdom